Wednesday, January 25, 2023

Popular Theme Chronicles and First Anniversary

Headline image of this article20230125

The Japanese version of this blog, in fact, has now achieved the number one average search ranking for "master duel blog" on Google searches in Japan.

By the way, what happened to the first anniversary?

In Japan, blog culture has declined and search numbers are not great, but in case you are wondering, we are the number one master dueling blogs.

After a year of blogging, I've noticed that MasterDuel blogs in Japan get a lot of search influx with negative search terms such as "MasterDuel + boring" or "MasterDuel + retired".

You can tell how well Master Duel is doing by the number of negative word searches that are increasing, but it appears to be doing well right now, with fewer negative word searches.

It's good to see less complaining

By the way, what happened to the first anniversary?

By the way, what happened to the first anniversary?

MasterDuel celebrated its first anniversary on January 19, and there has been a lot of talk about why it hasn't done any commemorative events.

Since the first anniversary celebration did not start on January 19, and since the iOS and Android versions were not released in their respective app stores until January 27, it is rumored that the first anniversary celebration and events will be added in the maintenance on January 26.

Yuduki, however, is dismissive of this hypothesis.

The 26th is... the theme chronicle, which is more casual and more popular than free matches, will end on the 31st.

For new and returning players, it is very hard to try to do both ranked bands and events with only four and a half days to go.

In addition, MasterDuel has a large number of Chinese users, and in China there is a major holiday called the Chinese New Year.

Since the Chinese New Year is based on the Chinese lunar calendar, the Chinese New Year in 2022 will be on February 1, 2024 will be on February 10, and the date will be different every year.

If the first anniversary is after the maintenance on the 26th, it will be the first day of work for the Chinese, which is a very busy time for them.

Konami's fiscal year ends on February 2, so a one-year anniversary event a week before that date is probably not a good time.

So you won't do the first anniversary? If we do, when will we do it?

If it wasn't on January 19, then it will be on February 9!

There is a decisive ingredient as to why.

Konami's press release commemorating 3 months of "Yu-Gi-Oh! Master Duel" distribution with a Gem Sale and Login Bonus Campaign starts today! which is dated May 9, 2022.

In other words, they seem to think that Master Duel has reached full service on the 9th of the month following the month of its de facto delivery, and if there is a celebration, it is likely that they are in the habit of doing it at that time.

Well received but lacks excitement

Well received but lacks excitement

A cool look around the Theme Chronicle event shows that Steam's active user numbers, billing, etc. are on par with last month.

It was a month of selection packs that lacked excitement, but it was a stable month.

There's no attempt to make the first anniversary more exciting, so no newcomers or returning players are coming in, so it feels like the content is being digested by the current players.

People who haven't played the game don't know what it's about, whether it's interesting or not.

Even if the Theme Chronicles was a success, I think it was a mistake not to have the first anniversary on January 19....

At the end.

That's all I wrote about Popular Theme Chronicles and First Anniversary.

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